Tom Bonier on 2024 Voter Registration Trends

To learn more about this presentation’s focus on Double Negative voters, TargetSmart, PSG Consulting and Innovating for the Public Good collaborated to develop a groundbreaking model that targets this pivotal yet often overlooked segment of the U.S. electorate. The model leverages advanced data analysis techniques to identify and target double negative voters with precision. By understanding the nuanced preferences and motivations of these voters, organizations can tailor their communications to effectively engage this critical voting bloc.