PSG Consulting and Innovating for the Public Good Unveil a First-of-its-Kind Model to Target Double Negative Voters

Cost Per Electoral Vote (CPEV) Allocation Tool

Many of the measurements used today to judge programs use an efficiency standard. While accurately measuring cost efficiencies, this approach does not necessarily result in the most strategically sound investments, particularly in a presidential year.

IFTPG began to work with Derive One, a strategic marketing firm that advises top Fortune 100 companies, to create a tool that is useful in a presidential race — where the standard should be cost per electoral vote and there should be an analysis per state on which strategies will yield the best results.

The CPEV (Cost Per Electoral Vote™) Tool is designed to inform democratic presidential campaign operatives on how to strategically allocate funds across states, media channels and non-media efforts to maximize the probability of winning.

The CPEV Tool leverages an econometrics model, trained with historical U.S. presidential polling data, voting outcomes and campaign expenditures, to derive an algorithm that provides recommendations on spending decisions.